An enterprise SEO case study
Businesses that invest in SEO are often rewarded with higher levels of web traffic and engagement. However, SEO is not a one-time investment; it requires ongoing effort and maintenance in order to maintain its effectiveness.
Elements to consider in SEO Case Studies
1. How We Increased Traffic by X in X Months
2. How We Boosted conversions by X%
3. How We Achieved a X% Increase in Organic Traffic
4. How We Grew Our Client’s Revenue by X
Through examining a B2B SEO case study, businesses can learn what has worked well for another company in the past and adapt those methods to their own needs. Additionally, case studies can provide valuable insights into how B2B SEO campaigns are planned and executed, as well as what challenges businesses might face along the way.
SEO is a long-term investment, but it can be difficult to see the results of your efforts right away. This is especially true for businesses that sell products or services to other businesses (B2B).
However, just because B2B SEO can be challenging doesn’t mean it’s not worth doing. In fact, a well-executed B2B SEO strategy can be incredibly effective, driving leads, sales, and revenue for your business.
To show you what we mean, we’ve put together a list of five inspiring B2B SEO case studies. These examples showcase the power of SEO for businesses in a variety of industries, from software to healthcare.
1. HubSpot
HubSpot is a leading inbound marketing and sales software company. The company offers a suite of tools to help businesses attract, convert, close, and delight customers.
In 2012, HubSpot decided to invest more heavily in SEO. The company restructured its website, improved its content, and built more links. As a result, traffic from organic search increased by nearly 50%.
2. Moz
Moz is another software company that specializes in helping businesses with their marketing efforts. The company offers a variety of tools and resources, including an SEO software platform.
Like HubSpot, Moz also decided to invest more in SEO in 2012. The company improved its website architecture, content, and link building efforts. As a result, traffic from organic search increased by more than 30%.
3. GreenRope
GreenRope is a marketing automation software company. The company’s platform helps businesses automate their marketing and sales efforts.
In 2014, GreenRope decided to focus more on SEO. The company improved its website architecture and content, and built more links. As a result, traffic from organic search increased by more than 100%.
4. yOptimize
yOptimize is an SEO agency that specializes in helping businesses improve their organic search visibility. The agency offers a variety of services, including website audits, content creation, and link building.
In 2015, yOptimize decided to focus more on SEO for its own website. The agency improved its website architecture and content, and built more links. As a result, traffic from organic search increased by more than 200%.
5. Healthcare Success
Healthcare Success is an healthcare marketing agency. The agency offers a variety of services, including website design, content creation, and lead generation.
In 2016, Healthcare Success decided to focus more on SEO. The agency improved its website architecture and content, and built more links. As a result, traffic from organic search increased by more than 300%.
These five B2B SEO case studies show the power of SEO for businesses in a variety of industries. If you’re not sure where to start with your own B2B SEO efforts, these examples can provide some inspiration.